Download e-book for iPad: Political Campaigning, Elections and the Internet: Comparing by Darren Lilleker,Nigel Jackson

By Darren Lilleker,Nigel Jackson

The net first performed a minor function within the 1992 U.S. Presidential election, and has steadily elevated in significance in order that it truly is crucial to election crusade technique. even though, election campaigners have, till very lately, serious about internet 1.0: web pages and electronic mail.

Political Campaigning, Elections and the Internet contextualises the USA Presidential crusade of 2008 inside of 3 different contests: France 2007; Germany 2009; and the united kingdom 2010. In delivering a comparative historical past of using the net as an election device, the authors may be able to try out the confident view that the net is remodeling elections whereas additionally mapping the function the web performs and plays for events and applicants. Lilleker and Jackson supply in-depth research demonstrating how interactive internet 2.0 on-line instruments, together with weblogs, social networking websites and file-sharing websites, are utilised and assessment the position of those instruments within the advertising and marketing and branding of events and candidates.

Examining the interactivity among candidate, social gathering, and voter, this significant ebook could be of sturdy curiosity to scholars and students of political technology, elections, diplomacy and political conversation. it is going to be of price to these inside of public kinfolk, advertising and similar communique and media programmes.

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Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany (Routledge Research in Political Communication) by Darren Lilleker,Nigel Jackson

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