By Mike Friedrichsen,Martin F. Brunner
Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und examine der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlösquellen. Zusätzlich mit neuen Chancen – im television, web, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element.
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Perspektiven für die Publikumszeitschrift (German Edition) by Mike Friedrichsen,Martin F. Brunner