New PDF release: Perspektiven für die Publikumszeitschrift (German Edition)

By Mike Friedrichsen,Martin F. Brunner

Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und examine der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlösquellen. Zusätzlich mit neuen Chancen – im television, web, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element.

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Perspektiven für die Publikumszeitschrift (German Edition) by Mike Friedrichsen,Martin F. Brunner

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