Download e-book for iPad: Mobile Publishing: E-Books, Apps & Co. (Akademie des by Harald Henzler,Fabian Kern

By Harald Henzler,Fabian Kern

Mobile Publishing ist nicht eine Frage, ob guy auch Apps und eBooks macht, sondern wie guy im 21. Jahrhundert publiziert.
Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den cellular Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen.



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Mobile Publishing: E-Books, Apps & Co. (Akademie des Deutschen Buchhandels Praxiswissen Verlag) (German Edition) by Harald Henzler,Fabian Kern


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