Read e-book online Hello, My Name Is Awesome: How to Create Brand Names That PDF

By Alexandra Watkins

Every yr, 6 million businesses and greater than 100,000 items are introduced. all of them desire an grand identify, yet many (such as Xobni, Svbtle, and Doostang) appear like the result of a drunken Scrabble online game. during this wonderful and fascinating publication, ace naming advisor Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy model names. No measure in linguistics required. the center of the booklet is Watkins's confirmed SMILE and SCRATCH Test—two acronyms for what makes or breaks a reputation. She additionally presents up to date suggestion, like how you can ensure that Siri spells your identify adequately and the way to nab an to be had area identify. and you may see dozens of examples—the stable, the undesirable, and the “so undesirable she gave them an award.” Alexandra Watkins isn't afraid to call names. 

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Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins


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