Read e-book online Hello, My Name Is Awesome: How to Create Brand Names That PDF

By Alexandra Watkins

Every yr, 6 million businesses and greater than 100,000 items are introduced. all of them desire an grand identify, yet many (such as Xobni, Svbtle, and Doostang) appear like the result of a drunken Scrabble online game. during this wonderful and fascinating publication, ace naming advisor Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy model names. No measure in linguistics required. the center of the booklet is Watkins's confirmed SMILE and SCRATCH Test—two acronyms for what makes or breaks a reputation. She additionally presents up to date suggestion, like how you can ensure that Siri spells your identify adequately and the way to nab an to be had area identify. and you may see dozens of examples—the stable, the undesirable, and the “so undesirable she gave them an award.” Alexandra Watkins isn't afraid to call names. 

Show description

Read Online or Download Hello, My Name Is Awesome: How to Create Brand Names That Stick PDF

Similar small business & entrepreneurship books

Get Lawn Sprinkler Business PDF

Upstart company Consulting crew creates accomplished marketing strategy kits for various companies and industries. in the event you buy one in all our marketing strategy kits, you may have entry to the instruments that might let you be an entrepreneur. We purely create marketing strategy kits for companies which may capitalize on present tendencies and purchaser call for.

Download PDF by Mary Baum: VALUE

Price. For too lengthy, functionality has been approximately reducing and preserving again. approximately making issues smaller and doing what we will, now not what we must always. Here’s a e-book approximately making issues higher: revenues and gains and, particularly, rules. It’s time to develop back. to not fail to remember the teachings of potency and self-discipline, yet so as to add the expansiveness of top-line progress to middle-of-the-sheet self-discipline and construct really extraordinary price.

Download e-book for iPad: Managing Innovation, Technology, and Entrepreneurship by Fred Phillips

This publication offes an summary of all 3 matters - innovation, expertise and entrepreneurship - that matches good with the compressed curricula in sleek MBA courses. The cheap and easy-to-carry quantity suits the desires of scholars within the precise international locations. If deals a entire procedure while different competing books are dated and/or deal in simple terms with of the 3 topics present in this publication.

P. Konara,Y. Ha,F. McDonald,Y. Wei,Charles P.C.'s The Rise of Multinationals from Emerging Economies: PDF

The forty first Annual convention of the Academy of overseas enterprise united kingdom and eire bankruptcy was once held on the college of York in April 2014. This e-book includes documents of keynote speeches and exact consultation on key subject matters, in addition to choice of the very best papers awarded on the conference.

Extra info for Hello, My Name Is Awesome: How to Create Brand Names That Stick

Example text

Download PDF sample

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

by David

Rated 4.46 of 5 – based on 22 votes